Med spas & aesthetics
FILL THE CALENDAR, NOT THE INBOX
Aesthetics is one of the most competitive local categories there is — high customer value, heavy advertising, and a client who compares three clinics before booking.
We build the demand and the trust that gets them to book with you.
The real problem
Trust Decides This Category, Not Reach
Nobody books an injectable from an ad alone. They see the ad, then they check your reviews, your before-and-afters, your practitioner credentials and your Instagram. If any of those look thin, the booking goes elsewhere — often to a clinic with worse pricing and better presentation.
That makes aesthetics a category where the website and the profile do most of the closing, and the ads just start the conversation.
There's also a compliance layer most agencies get wrong. Meta restricts a lot of health and body-related targeting and creative, and accounts get rejected or shut down for ads that would run fine in another industry.
And retention beats acquisition here by a wide margin. A client who returns quarterly is worth many times a first-time promo booking, so discount-led advertising can quietly damage the business it appears to grow.
WHAT WE RUN FOR CLINICS
Compliant Meta Ads
Creative and targeting built to survive Meta's health restrictions instead of getting your account flagged.
High-Intent Search Ads
Capture people already searching for a specific treatment, where intent is highest and closing is easiest.
Before-And-After Strategy
Presented properly and compliantly — the single most persuasive asset you own.
Review Generation
Consistent, recent reviews. In aesthetics they're not social proof, they're the deciding factor.
Booking-First Websites
Treatment pages, clear pricing signals and a booking flow that doesn't lose people at step three.
Retention Campaigns
Bring existing clients back on schedule instead of buying a new one every time.
How we work with clinics
We Won't Build You A Discount Habit
It's easy to fill a calendar with 40%-off promos. It's also how clinics end up with a client base that only books when there's a deal, and a brand that can't charge full price any more.
We'd rather build demand around outcomes and practitioners than around discounting. It's slower for the first two months and considerably better after that.
FAQs — Med Spas & Aesthetics
Often yes, if the creative and copy are built for their health policies from the start. Most rejections we see come from before-and-after framing and body-focused language that's easy to avoid.
It varies enormously by treatment. What matters more is client lifetime value — a client worth $4,000 a year justifies a very different acquisition cost than a one-off facial.
Usually some signal helps. Total silence on price attracts unqualified enquiries and wastes your consultation time. You don't need a full price list — a starting-from figure filters well.
For introducing a new treatment, yes. As a standing strategy, they train clients to wait for the next discount and erode your pricing. We use them deliberately and sparingly.
Very — but as a credibility check more than a lead source. Most people find you elsewhere and then check your feed before booking. A dead feed loses bookings quietly.
Yes, and it's often the strongest channel because intent is explicit. Someone searching a specific treatment name is much further along than someone scrolling.
We keep tracking and remarketing setups clear of anything that could tie an individual to a treatment, and we don't use client imagery without documented consent.
Paid channels can produce consultations within the first few weeks. Building the trust assets — reviews, gallery, treatment pages — is a three to six month project that makes everything else cheaper.
Rave reviews