Pricing
WHAT THIS ACTUALLY COSTS
Most agencies make you sit through two calls before anyone says a number. We think that wastes your time and ours.
Here's how marketing pricing genuinely works, what drives the figure, and the ranges our clients typically land in.
First things first
Ad Spend And Fees Are Two Different Things
This trips up nearly everyone. Ad spend goes straight to Google or Meta — it buys the clicks, and we never touch it. Your management fee pays us to make that spend profitable.
So when an agency quotes you "$2,000 a month", always ask which one they mean. A cheap fee attached to a badly-run account is far more expensive than a fair fee attached to a good one.
We invoice them separately and you keep ownership of your ad accounts, so you can see exactly where every dollar went.
WHERE OUR CLIENTS TYPICALLY LAND
Google Ads — Spend
Most clients start around $1,500–$3,000/month in ad spend. Below roughly $1,000 there usually isn't enough data to optimise against.
Meta Ads — Spend
Similar starting range. Meta needs creative volume to work, so budget for making ads, not just running them.
Websites — One-Off
Most client sites land between $3,000 and $8,000 depending on page count, integrations and whether copy is included.
SEO — Ongoing
A long game. Meaningful movement takes six months of consistent work, so we won't take on SEO you can't sustain.
Local SEO — Ongoing
The cheapest thing on this list and usually the highest return for a local service business. Often where we start.
Management Fees
Scoped to the work, not a percentage of your spend — so our fee doesn't rise just because you spend more. You'll have an exact figure before anything starts.
What moves the number
Four Things Decide What You'll Pay
How many channels you're running. One well-run channel costs less than three half-run ones, and usually performs better.
How competitive your category is. Legal, dental and home services cost more per click than most — which changes the budget floor before anything else.
What a customer is worth to you. A $500 job and a $50,000 contract justify very different spend, and we build to your economics rather than a template.
How much needs fixing first. If tracking is broken or the site doesn't convert, that work comes before we recommend spending more on traffic.
How we work
No Lock-In. No Spend Percentage. No Surprises.
We don't do twelve-month contracts. You can leave with 30 days' notice, and you keep your accounts, your data and your website.
We also don't charge a percentage of ad spend. That model quietly rewards an agency for spending more of your money, which is the opposite of what you're hiring us to do.
FAQs — Pricing
Because an honest number depends on your category, your competition and what a customer is worth to you. What we can promise is that you'll get an exact figure on the first call — not after three meetings.
Realistically, most clients need at least $1,500/month in ad spend for paid channels to produce usable data. Local SEO and website work have lower entry points.
No. Percentage-of-spend rewards an agency for spending more of your budget. We scope a fee to the actual work, so our incentive is performance rather than volume.
Sometimes, when an account needs building or rebuilding from scratch. If there is one, you'll see it in the proposal — we don't spring it on you later.
Month to month, 30 days' notice. We'd rather earn it every month than trap you for a year.
You do, always. We work inside your accounts rather than ours, so if we part ways you keep every bit of history and data.
We'll tell you before you do. If a channel isn't returning after a fair test, we'd rather move the budget or hand it back than keep billing for something that isn't working.
That's what we'd recommend. Prove one channel, then reinvest what it returns. Scaling before the economics work just loses money faster.
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